Research on JaeSwift

This post will contain all background information on the artist my group and I have decided to create a music video for. I will also be evaluating my thoughts on his other songs and be comparing it to our thoughts on the music video ideas so far, including the genre, target audience and style of video.

Matthew James Baker also known as 'JaeSwift' is an English rapper born in Blackburn, 1988. He is a member of the Lancashire's 'MobScene' crew. Not only does JaeSwift rap, he is also a singer, producer, vocal engineer, vocal coach and DJ. \

The song we have chosen is one where he doesn't sing or rap at all, JaeSwift has created the music but the singer is a female, JaeSwift created the music instead of sung it. The song we have chosen is a slow paced drum and bass song with a small amount of Dubstep. We decided this would be a good song to produce a video with because the lyrics can be easily
JaeSwift has released 11 albums and mix-tapes as well as produced a small film called 'A day in the life of a Lancashire rapper'. Matthew has also founded a record label alongside fellow rapper 'Effektiv', the record label is called 'Blackmail Records' under this record label genres are mainly hip- hop and Urban music from similar small time artists and rappers.
Here is a link to youtube that will play the song that we have chosen to produce a video for, there currently isn't already a music video for the song and so we can create a video without worrying how similar it is to any other.

Click here to be sent to the link: JaeSwift Drowning Video


Not completed