Digipak Analysis

Today I have been looking at more digipaks and advertising for singles and albums of many different artists which may not relate to our artist and song genre but will definitley help with determining what to put on our poster/ digipak.

This is a page or poster in a music magazine. The font for the words 'don broco' are very new and stylish, it does not symbolise traditional or old music but rather the newer generation of music. The grid of squares is often what the group use as their signature logo, this means that those who know of or often listen to the group will realise that the logo is for 'don broco'. the image underlapping the grid is of the group performaing to an audience in some sort of festical or gig. The lights used here are quite bright with a mix of purple and blue. This grabs the attention of the audience as they are quite bright and youthful colours which is what the groups target audience are set for. The information on the image is minimal, it contain s the record company, the management, website, quotes from magazines and a couple of the songs available on the album. For this advert I think that my group and I will include the record company, management team and website as well as quotes, websites and stores where the potential buyers can buy the album.

This is a very strange poster as it uses very bright almost pop art style colours for the picture of London. There is a zeppelin floating in the sky which often is linked with World War II, especially with the spotlights in the sky seeking out any bomber planes. This seems to be a completley random and abstract image as the bands doesnt have any kind of relation to the WW2. However saying this, the World War 2 is probably the most well recognised war ever, so I feel a lot of people will look at the poster and feel kind of knowing and understanding towards the image. The font for both the group 'Led Zeppelin' as well as the words 'Celebration Day' are especially strange, there are no serifs on the words yet it doesnt look modern or stylish. It looks a lot more wild and entangled with each of te letters.

Risk Assessment

Although filming seems safe, there are often many risks which can cause pain and injury to those on the set. All risks below are from when we filmed in Suffolk One using the green screen.

Product/ Substance	Hazard	What could go wrong	Safety Procedure	In case of injury...	Risk, HIgh, Medium or Low
Light Bulb	Blindness or burns	When turned on it could cause temporary blindness or injury if touched	Always have the cover over the bulb to block some of the light, do not stare at light and do not touch light, if you have to wear gloves or leave to cool down.	Clean the wound with running cold water, wash eye and keep eyes closed, if it is extreme then call 999 and seek medical help.	Low
Lighting Stand	Could be the cause of tripping over. Could fall on someone	Someone may trip over the stand or cables attached. The stand may be hit or the stand may not be tightened properly, resulting in it falling down.	Always screw the taps on the stand to stop if falling down. Ensure that the stand is not placed in a busy well used place. Ensure everyone knows where the stands are placed in the room. Do no run in the setting, only ever run.	If the person is concussed from the injury, put them in the recovery positions and then call 999. If the injury is less major then check the wound and wash it with cold running water, if needed. Put a cold object on the bruise.	Low
Green Screen	Could cause obstruction and may cause the other stands to fall down.	The weight of the green screen could cause the stands to fall over. The green screen itself is very large and can be a hazard when on the floor	Ensure when the green screen is not being used, keep it in the bag that it came with. Ensure the stands are tightened correctly.	If the injury is a cut then wash the wound with cold running water for several minutes. If the injury is a bruise then place a cold object on the area.	Low

Mood Board

Here is my mood board, it includes a lot of the images which we could involve for out digipak, I found as many images I could that relates to the urban lifestyle and links between the genre of music as well as some abstract art like the chimp image. I also included some images that links with our song 'Drowning' as it will be the main song on the album. From looking at the images nearly all of them look very gritty and truthful, In places like London this is where some people have to grow up with, it relates to them as well as those who like urban rap/ grime and urban dance/ Dubstep..

Existing Album Cover/ Digipak analysis

As well as editting with my group we are beginning the tast on designing and developing the digipak for our artist. To gain inspiration I will be analysing similar artists or artists that are from the same genre or those that try to sell to the same target audience.

My first digipak I will be analysing is by the artist 'Devlin' and his album called 'bud, sweat & beers'. As you can see by the album cover it gives a very urban/ grime appaearance with the 'rough' and worn brick walls behind the artist. The image also shows the artist which some album covers don't which I think is a good idea as a lot of the audience will want to see the face of the person behind the music. I believe a urban style to the digipak will appeal to the listeners and buyers because it relates to the style of new generation music. The font used to spell 'Devlin' is a good font style to use for ours because it is a san serif font which is a modern, new style which is informal.

This is a album by Chase & Status who produce a very similar genre of music (often drum and bass as well as dubstep with a backing vocalist). The image is quite simple yet still represents the band to be quite urbanish and informal as well. Looking at this image I would get the initial impression that the band creates a dance music like drum and bass or dubstep, so if we want an impression of our artist being urban and new then we too need to use some sort of san serif fornt like that in the above.

Another Chase & Status album called 'No More Idols', Now this image is of a british bulldog which has nor relvance to ther music at all, it seems to be completley random and abstract. the font is also san serif giving a new modern vibe, the font is yellow long and bold which along with the dog could be associated with the feeling of threat and danger making the audience or buyer feel as though this album will be intense. I chose this to analyse to show that we do not need anything stereotypical to give a good impression to the buyers, it could be completley random and abstract with no relevance to the music at all, however I do feel as though using a relevant font style is very important.

The next album is by Professor Green, it is called 'Alive Till I'm Dead'. I chose this to analyse as Professor Green often has a Dance like beat in the background, it may be Dubstep or electronics behind his rapping. Although this song we are making a music video for has no rap 'JaeSwift' does often rap in his songs. As the Digiak is an album and not for just one song this will be a good analysis for his Rapping songs. This shot is of the artist at a low angle, this makes him look much more powerful and dominant, as if he is good and the best at what he does. The font is a serif font which makes the album seem traditional, this may be because Professor Green wants buyers to feel as if this is true rapping, like it was before. The lighting makes his features much more softer making him seem like a powerful yet young man who appeals to his target audience of teenagers.

Lighting Plan

As some of the filming will be done using a green screen it should be easier lighting the character in shot as well as the screen itself, for the green screen my group and I will be using two lights as well as a reflector. these two lights were positioned to take the role as key lights which is the brightest of lights which casts a prinaryu shadow, the other light is positioned to take the roll of the fill light and the set light, this fills any shadow given from the key light as well as illuminates the background whihc is the green screen. We then used the reflector to reflect the light from either of the two lights to bounce and fill any shadows such as underneath the chin and the nose.

 

 

With the shots in the bedroom with her friends in the house the lighting used will be different from that in the above, instead of using quite bright and harsh lighting we will be using soft lighting to relax the viewers and mnake the whole scene look very relaxed, soft and normal, to do this may use backlighting as well as key lighting and fill lights to ensure there is no harsh bright lighting and all the features of the character and her friends are soft. The above lighting is made to be bright and harsh to give an affect of pain and a sort of searing emotion.